tag:blogger.com,1999:blog-13186081.post4166303809631737405..comments2023-09-01T03:20:34.147-04:00Comments on Localization Industry 411: New Starbucks Logo is Localization FriendlyRenato Beninattohttp://www.blogger.com/profile/08728564802357051245noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-13186081.post-85752750825559544102012-02-23T20:22:59.265-05:002012-02-23T20:22:59.265-05:00I think that it's better for the company since...I think that it's better for the company since it would be different everywhere. Thanks.long island advertising agencieshttp://digitalmotionweb.com/noreply@blogger.comtag:blogger.com,1999:blog-13186081.post-43193656531936225522011-01-13T05:00:42.979-05:002011-01-13T05:00:42.979-05:00I wrote about this very same issue last Friday :) ...I wrote about this very same issue last Friday :) You can find my take on the new Starbucks logo here: http://bit.ly/eWtyvE<br /><br />I think we're pretty much in agreement that this is a powerful step toward a new, more cost-effectively global Starbucks.Zachary Overlinehttp://blog.csoftintl.comnoreply@blogger.comtag:blogger.com,1999:blog-13186081.post-12621960698780471812011-01-07T13:34:31.020-05:002011-01-07T13:34:31.020-05:00The brand Gleid is 'Glad' in pt-BR and ...The brand Gleid is 'Glad' in pt-BR and 'Brise' in pt-PT! Very different.Céuhttps://www.blogger.com/profile/12694157633695509104noreply@blogger.comtag:blogger.com,1999:blog-13186081.post-70621568582888605052011-01-07T13:30:26.480-05:002011-01-07T13:30:26.480-05:00This comment has been removed by the author.Céuhttps://www.blogger.com/profile/12694157633695509104noreply@blogger.comtag:blogger.com,1999:blog-13186081.post-52268419557222360942011-01-07T12:38:21.571-05:002011-01-07T12:38:21.571-05:00However there are very few wordless logos around t...However there are very few wordless logos around that are easily (and correctly) recognized. The Apple is one, the Mercedes star is another and the Nike "woosh". Someone did a study where people where asked to name logos shown to them - that worked pretty well although it went downhill after these three. But then people where asked to draw the logos for brands they were told. Mercedes was the strongest IIRC and Nike a close second. Apple was doing OK although the apple's missing part was neglected or put onto the wrong side of the apple.<br />I doubt that Starbucks' logo will become one of the easily recognizable ones - it's not simplistic enough.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13186081.post-86179760612243898182011-01-06T14:59:54.910-05:002011-01-06T14:59:54.910-05:00And yesterday's announcement of the streamline...And yesterday's announcement of the streamlined Starbucks logo is just the beginning. <a href="http://graphjam.memebase.com/2011/01/06/funny-graphs-starbucks-to-the-future/" rel="nofollow">Future versions of the Starbucks logo</a> are sure to bring more rationalization, making it ever more streamlined and localization friendly!Andres Heubergerhttp://www.fxtrans.comnoreply@blogger.comtag:blogger.com,1999:blog-13186081.post-18644572970279433652011-01-06T11:19:05.188-05:002011-01-06T11:19:05.188-05:00I think that being wordless does not really mean &...I think that being wordless does not really mean "localization friendly". Just not having words to localize inside a logo (although a simpler route) is no guarantee of success in another culture. In fact in some cultures, the English words have become the recognizable pointers for the brand. <br /><br />US Brand = English words.<br /><br />I do agree about the need for a "linguistic assessment" before moving to other cultures, although sometimes too much is made of those little old anecdotes about English words in other cultures...<br /><br />That mermaid picture, to me, does not necessarily spell coffee and other goods in any culture or language, even if I live here in the US.Susannanoreply@blogger.comtag:blogger.com,1999:blog-13186081.post-67492208501994919462011-01-06T01:23:50.751-05:002011-01-06T01:23:50.751-05:00It's interesting to compare the logos of globa...It's interesting to compare the logos of global brands with and without words. Coca-Cola is a successful global brand, so it's not to say that using words in the logo is bad...it does raise issues, though. Personally, I consider a wordless logo to be more elegant.Tylerhttp://smartlocalization.comnoreply@blogger.com