Tuesday, September 06, 2005

Customer Centric Selling Workshop in Paris a big hit

Jim Lewis, the former CEO of Berlitz that hired me to work there in 1999, is giving the first Customer Centric Selling workshop customized for the translation industry in Paris, at the request of Common Sense Advisory. This first event has 18 participants from all over Europe and the response has been excellent. We are planning to have other two events in the U.S. (East Coast/West Coast). The beauty of Customer Centric Selling is that it is a development on Solution Selling and it is a great way to sell services. Berlitz, Bowne, SDL and Lionbridge use this sales approach.

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